Education
Syracuse University
2015 — 2019
GPA: 3.725
Communications Design, B.F.A.
College of Visual and Performing Arts
Entrepreneurship + Emerging Enterprises, Minor
Whitman School of Management
Renee Crown University Honors Program
Semester Abroad
Spring 2018
Syracuse London Design Program
Boston University
Summer 2017
Film Photography CourseSummer Term
College of Fine Arts
Experience
Founder + Creative Director
12.2022 — Present
Gala Babu
Founded a multidisciplinary boutique creative studio and slow fashion apparel brand that embodies the elegance and romanticism associated with European summer and the undone, casualness associated with surfing culture to capture the spirit of the modern-day Renaissance man/woman. Gala Babu is driven by art, nature, travel, and culture.
Marketing + Copywriting Lead
11.2021 — 01.2023
Moore House Design
Keeper of the brand. Oversaw the brand’s image, and growth, ensuring content consistency across digital platforms. Led content ideation, curation, and creation for various media channels, including e-mail, and the brand’s lifestyle blog. Managed brand collaborations, and worked with the design team on project pitches and editorial features.
Graphic Design Lead
06.2021 — 01.2023
Crafted distinctive digital content daily for multiple social media platforms. Including design of e-mails, creation of reels, print materials, client and editorial presentation decks, and advertisements. Expanded and strengthened brand guidelines to align with the business’ fast growth. Acted as the in-house creative lead for external agency project collaborations.
Social Media Manager
02.2021 — 01.2023
Oversaw the business’ interactions with the public by implementing social content strategies on multiple accounts and platforms. Analyzed engagement data, identified trends, planned digital campaigns to build community, and created new content. Worked closely with design team and photographers assisting in art direction and styling of interior design projects.
Art Director (Beauty)
02.2020 — 01.2021
CVS Health
Contributed to CVS Beauty's social media content strategy within CVS's in-house creative agency. Collaborated closely with senior executives, created monthly presentations, owned mood boards,art directed photoshoots, and ideated with external agencies to build national campaigns.
Graphic Production Designer
11.2019 — 02.2020
As a key member of CVS Health's production design team, responsible for the coding, and implementation of weekly digital email campaigns that consistently delivered results that exceeded $400k in sales.
Airite.co
Brand Designer
03.2020 — 08.2021
Partnered with airite.co's Founder and Chief Engineer to create a brand identity for a personal sanitation device, successfully addressing challenges arising from the US COVID-19 outbreak with a message of safety, strength, approachability, and intelligence.
Toast Inc.
Graphic Designer
07.2019 — 09.2019
Contract work for Toast to apply established brand standards to various forms of digital media including email campaigns, animated gifs, and digital display banners. Collaborated with the in-house marketing and design teams to develop a fresh visual identity for their restaurant industry podcast, the Garnish.
Hooley Worldwide
Product Designer
05.2019 — 10.2019
Designed graphics for signage and apparel. Worked with brand standards of Huckfin Charters, Hooley and Re-sails to develop creative and engaging promotional marketing concepts.
Skills
Technical + Creative
Adobe CC — Ai, Id, Ps, Xd, social media, Microsoft suite, blog and copywriting, story telling, art direction, digital marketing, brand strategy, brand management, brand design, digital/print advertising, original content creation/curation, entrepreneurship, packaging, editorial, design thinking,prop styling, collaborating, presenting, apparel design, communicating, sketching, photography, website, ui/ux design, and business.